hypebot: Forrester Study To Save Music Industry
Comments(2) Today in hypebot I read about a Forrester Study with a plan to save music industry. I tried hard not to yawn because Forrester’s ideas are as important as they are obvious: the status quo is unsustainable and change is required. The suggested changes are, at this point in time, pretty conventional:
- Staggered release schedules for maximum exposure, and rewarding “true fans” without nicking existing income.
- Overhaul products, especially the album (underway at Apple and the majors)
- Free means free: Value-added content is more than a commercial for tours and albums.
- Leverage social media and form fan communities with incentives, and facilitate richer artist-fan relationships
The hypebot piece is light on detail, but we’ve heard all this before, especially the main pitch: The 4 Cs of Digital Content (Content, Convenience, Cost, Community). ”Digital” is a buzzword we could avoid (vinyl is a viable product with a different mix of the same four dimensions), but whatever. We get it: The music industry will be saved by innovative products that deliver music conveniently and affordably to a communities of fans attached to artists.
Fortunately, that is precisely why music|media|design exists! It’s nice to see the industry coming around to our neighborhood. It’s about time.
the music industry is getting bigger because more and more people likes to hear new music artists and new genres .
the music industry would always be a thriving industry specially these days where we listen to a lot of music ,,~