Juggernaut Brew: Digipacks vs. Jewel Box
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Digipacks vs. Jewel Case – majority decision reached.
Juggernaut Brew is a great industry blog coming from the UK, asking tough questions and working them through to solutions. In this post, he takes on the often dissed jewel box (pictured above).
Before our launch, MusicMediaDesign and it’s parent, The All Night Party, held some focus groups on this very topic. We were somewhat surprised to discover some bands and designers didn’t mind the old standby. But not surprisingly, this acceptance stopped well-short of love. The jewel box is tolerated, mostly for cost.
Juggernaut Brew makes the case that sustainability, total carbon footprint, and the long term economics combine with market forces to make the jewel box a loser. It only seems to cost less, and only in small quantities. It’s a perpetual stinker ecologically: made of hardened petro-byproducts, non-biodegradable and hardly recyclable. The CD itself isn’t particularly eco-friendly, but throw in the jewel box and you’ve got a real problem in your hands.
It’s an interesting argument. And for the record, we prefer alternatives for most projects we design.
-d-